Connecting With Consumers: ALTA’s Manifesto
As part of its Homebuyer Outreach Program (HOP), ALTA created the Homebuyer Guide to help members easily communicate the benefit of owner’s title insurance to homeowners, real estate agents, lenders and others.
Included in the Homebuyer Guide is more than 60 free resources, including blog content, sample social media content, marketing one-pagers, rack cards, print advertisements, rich-media ads and Power Point presentations. ALTA members have exclusive access to all of the material.
A popular item among ALTA members across the country is the ALTA Manifesto. The Manifesto in an inspirational piece highlighting many of the valuable services the industry performs to provide peace of mind to the consumer. This resource can be printed as a flyer or poster.
Some ALTA member companies have hung the Manifesto inside their lobbies and outside of their office buildings.
Recently, Maureen Pfaff, general manager and chief financial officer for Olympic Peninsula Title Co. in Washington, used the Manifesto as inspiration for a radio advertisement. You can listen to Olympic Peninsula Title's ad here:
ALTA also has developed an exclusive on-demand print service as part of HOP that allows members to easily customize marketing resources, download modified digital files for free or order discounted print products for use in their local market. To customize, print or download material, go to ALTAprints.com.
How are you are connecting with consumers and using the content in ALTA’s Homebuyer Guide?