ALTA Members Recognized for Creative Use of HOP
During ALTA ONE earlier this month, two member companies were recognized for their creative use of the Homebuyer Outreach Program (HOP).
HOP was developed to help ALTA members easily communicate the benefits of owner’s title insurance with homebuyers, real estate agents and others.
Receiving a complimentary registration to ALTA ONE was Boone Central Title Company in Columbia, Mo.
Inspired by the force-field flyer in the HOP material and the animated movie Incredibles, Boone Title developed a “Protectables” theme and created a flyer telling homebuyers that the company is the protective shield for Missouri’s property rights. The company also held an open house where employees put on three separate skits that represented their processes of research, closing and policy using the “Protectable” theme.” Because of their efforts using the HOP material, the company was recognized as a finalist for Small Business of the Year in Columbia.
Also recognized and receiving a free registration to one of ALTA’s 2017 Innovation Boot Camps was Olympic Peninsula Title in Port Angeles, Wash. Olympic Title used the We Are ALTA Manifesto as inspiration for a radio advertisement that ran in their market. You can listen to Olympic Peninsula Title's ad here: