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03/14/2017

ALTA Members Get Creative Using HOP Material

More and more ALTA members are using material in the Homebuyer Outreach Program to educate consumers and others involved in the real estate transaction about the benefits of title insurance.

Through HOP, ALTA members have access to many resources to communicate with homebuyers, real estate agents and others about the benefits of owner’s title insurance.

Western Title HOP - 2-27-17In Nevada, Western Title Co. purchased an advertorial in its weekly business newspaper. The full-page advertorial titled “Home Buying Simplified” describes how Western Title implemented HOP to better inform consumers about the home-buying process, including the benefits of title insurance and escrow.

“Often in the past, Western Title marketed and spoke directly to real estate professionals,” said Sylvia Smith, Western Title’s president. “While we still advocate the use of these professionals, Western Title is trying to break down barriers and boundaries to speak directly with future homebuyers in new ways, and explain what we do in easy terms. This has been accomplished by our newest education tool, the HOP Program.”

Western Title provides HOP flyers to help explain why a buyer needs to protect their property rights and purchase an owner’s title insurance policy. The title company also makes daily posts on social media, including Facebook, Twitter, LinkedIn, Snapchat and Instagram to help explain title insurance.

“Since our renewed role on social media, we’ve had a large number of consumers call to ask more questions,” said Chad Felix, vice president of marketing and sales for Western Title. “We have also had Realtors tell us that their clients have mentioned seeing Western Title online and feel more inclined to use our services.”

In addition, Western Title holds bi-monthly seminars for prospective homebuyers.

“These seminars act as a lightening rod to inform the people and help them act with confidence,” Smith added. “By the end of the seminars, these future homebuyers will know what Western Title does, how it helps them and how they can protect their property rights.”

Meanwhile, Republic Title of Texas has used HOP marketing material in its corporate office.

“We have two large training rooms dedicated to providing education classes for our customers,” said Lindsey Carroll, vice president of marketing and communications for Republic Title of Texas. “We branded and blew up some of the ALTA pieces along with pictures of our employees for an impactful HOP-themed wall.”

ALTA HOP Wall - Republic Title

 ALTA members can modify and brand material with their company information at ALTAprints.com. Through the website, you can customize material and download PDFs for free or order prints that can be delivered directly to you. 

What’s available to print:

  1. Advertisements: These multi-purpose, customizable advertisements can be used as flyers in coffee shops, handouts at first-time homebuyer seminars and ads for your real estate clients.
  2. Marketing Flyers: Use these one-pagers as handouts at a housing conference or you can add them to your new Homebuyer Outreach Program consumer introduction packet.
  3. Rack Cards: ALTA’s rack cards are full of information about the benefits of title insurance in a handy, two-sided, half-sheet rack card. They are the perfect item for any real estate function.
  4. Posters: These advertisements are customizable to print and ship to your next housing seminar, staff training, legislator/regulator meeting or open house.

How have you used HOP material to educate others about the benefits of title insurance and promote your business? Share your story by sending comments, photos or video to communications@alta.org.

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