Promote Your Company on Google With These Easy Steps
SIGN UP FOR ADWORDS
Visit ADWORDS.GOOGLE.COM and enter your email address and include your website address. Then you’ll be directed to create a Google account (important if you are using a corporate email address). Next, you must accept the privacy terms.
SET UP YOUR FIRST ADWORDS CAMPAIGN
Enter your daily spending budget. ALTA recommends $10 per day for testing purposes. Next, choose your location. Feel free to be as specific as you’d like. Next, select your keywords. You should choose between 15-20 keywords. Use variations of your company name, home buying in your state, etc. Be sure to keep your “bid” set at “AdWords automatically sets your bids.”
WRITE YOUR AD
Now, you’re finally ready to create your ad text! First, you’ll enter a website to lead customers to your company or product. Next, you should write two headlines. ALTA recommends using the first header to gain attention and the second header should include your company or product name. Then, you should include a brief description of your business or why a customer should choose you (i.e. We help you protect your property rights at ABC Title Company). Lastly, include a phone number so that individuals can call your company directly when clicking on your ad. This is especially important for mobile users.
SUBMIT YOUR BILLING INFORMATION
Using the “Billing” drop down menu, you’ll select “Billing Preferences.” At this time you’ll create your billing profile including business name, contact information and phone number. Next, you will enter your payment information. You can choose to add a credit card or to link to your bank account. Then you’ll agree to more terms and conditions and your account will be ready!
TIPS TO REMEMBER
You only pay when your ad is clicked on—not when it is seen. You can pause your ad campaigns at any time. And finally, if an ad isn’t working, try something new (including adjustments to your daily budget anytime).
ALTA members have exclusive access to an array of digital marketing content in the Homebuyer Outreach Program. For more digital marketing strategies, don't miss ALTA's Innovation Boot Camp, Aug. 23-24 in Baltimore.