Make Your Realtor and Lender Look Good
By Linda Grahovec
We talk about customer support all the time.
“We have the BEST Service”, “We have the BEST Support Staff”
But what does that really mean, what does this service look like, and what exactly are you doing to support your customers?
Our customers come from several different market segments and different areas of the country. For underwriters, the title agent is their main customer. For a title agent, realtors, lenders and attorneys are their customers. As realtors, lenders and attorneys, the consumer (client) is their customer. Each of these three levels requires a distinctly different approach to sell, inform, educate, and support the corresponding customer base. You need to know each of these levels, and the customers targeted within them, in order to understand what they want and what they need. In other words, we need to know the customer better than they know themselves.
How can we help the Realtor and Lender better understand the needs of their customers? What tools or resources can we create to help our customers look great to their clients? Let’s step into the minds, means and methods of realtors and lenders in order to help them better serve their customers!
Linda Grahovec is Vice President and Regional Director of Marketing for Fidelity National Title Group. Grahovec has worked in the real estate transactions services since 1986, and remains a leader in the industry. She will speak more in depth about this topic during a session titled “Make Your Realtor and Lender Look Good” at ALTA ONE in October. Click here to register for ALTA ONE now.