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Our Values In Action

Pic4A company’s values are the cornerstone of its culture. They are the basis of how a business functions. They set you apart from the competition, make you unique and are essential to achieving an organization’s goals.

Last year, ALTA unveiled its Our Values initiative. The values are:

  • We Lead: We are the authority in real estate transactions. We innovate for the benefit of our customers.
  • We Deliver: Our customers trust us to do the right thing, the right way—before, during and after the transaction. We sweat the small stuff to assure that land transfer is accurate, swift and secure.
  • We Protect: We protect the property rights of those we serve. We reduce risk so our customers have peace of mind.

To develop the values, ALTA spent more than a year listening to members to understand the pride they take in their work helping consumers close real estate transactions and protecting property rights. These conversations served as the foundation of Our Values and reflect the enduring, memorable and aspirational values of ALTA members.

Shortly after sharing the Our Values initiative, an ALTA member shared how her company promoted the values. Beth Ford, a sales representative for Abstract & Title had etched on glass to display in their office.

ALTA members can download a PDF of We Lead We Deliver We Protect from ALTAprints.com.

Have you used ALTA’s Our Values to develop company values? Share your story by emailing communications@alta.org.


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