How to Use ALTA’s Homebuyer Guide: Marketing One-pagers

ALTA created the Homebuyer Guide to help members easily communicate the benefit of owner’s title insurance. The Homebuyer Guide includes more than 60 marketing resources available for direct-to-consumer communication. These materials are available exclusively to members.

In this post, we focus on how you can use the various marketing one-pagers that are available. These can be given to consumers and business partners:

7 Reasons Every Homebuyer Needs Owner’s Title Insurance

When to Use: Closing agents can use this with the “Why Every Homebuyer Needs Owner’s Title Insurance” PowerPoint. It can also be displayed at the closing office.

A Guide for Homebuyers

When to Use: This one-pager can be displayed at the closing or real estate office, or used in a homebuyer meeting at any point in the process. The earlier in the purchasing process, the better.

FAQs of Title Insurance for Homebuyers

When to Use: This one-pager can be displayed in the closing office or real estate office, and be provided as a value-added resource when meeting with homebuyers in person.

Tips for Talking Title with Homebuyers

When to Use: This one-pager can be shared at team trainings or one-on-one meetings.

What Every Realtor Should Know About Owner’s Title Insurance

When to Use: Title professionals should share this with their real estate agent partners, or real estate agents can share it with their colleagues to better equip them to talk about owner’s title insurance with homebuyer clients.

Click here to view all the material available in the Homebuyer Guide.