Create a Facebook Advertising Campaign in Three Easy Steps

Here are three steps to help you create an advertising campaign on Facebook:

1. From your Facebook page, select “Create Ads,” which can be found by clicking on the arrow in the upper right-hand corner of the screen.
2. Next, choose an advertising objective. You can select from Awareness, Consideration or Conversion. As an example, if you want to get more consumers to know about your title company, select “Brand awareness” under the Awareness column. Then click Continue.
3. Next, you can choose to advertise your page, website or event and then choose the audience, budget, images and text for the ad before placing the order.

ALTA members can utilize content and images in the Homebuyer Outreach Program to help with campaigns.