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It’s Not Official Unless It’s on Instagram

By Julie McConnell

I met my best friend on Instagram. No seriously, it's true. I subscribe to an online workout which is done (cue canned line) from the comfort of your own home. I essentially work out by myself with no class or trainer waiting on me to show up. Luckily for my undisciplined self, I discovered a group of women who do the same online workout and have connected with one another on INSTAGRAM. When I found this community of women, I was hooked and that is how I met my best friend. She posted, I clicked like.  I noticed that we lived in the same city, sent a private message, and the rest is history.

If this tool is powerful enough to connect people from all over the world and give them a platform to motivate and encourage one another on a daily basis, can it be used in our business in the same way? Can real estate professionals use Instagram to create a community and start a mutually beneficial conversation with one another? Or to meet potential clients they would not normally have met? Could it allow for settlement professionals to have unique and unlimited access to real estate agents?

One of the things I appreciate most about Instagram is that it is a medium that allows for a conversation to take place without the need to be face to face. People can participate in an ongoing and open way, not constrained by typical every day limitations.  

In this ALTA ONE Engagement Lab, we will discuss:

  • How to have a productive and meaningful presence on Instagram
  • How to show your agents and consumers another facet of yourselves and your company
  • How to use Instagram to connect with your clients
  • Keeping your messaging and branding consistent

If you are not marketing on Instagram, you are missing out. Come discuss ways to market your company one photo at a time.


Julie McConnell is Vice President, Marketing for Long & Foster Settlement Services and has dedicated her career to the development of successful agent partnerships and the growth of new client relationships. McConnell will speak more in depth about this topic during a session titled “It’s Not Official Unless It’s on Instagram” at ALTA ONE in October. Click here to register for ALTA ONE.


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