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ALTA Redesigns 99-year-old Magazine, TitleNews

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For nearly a century, TitleNews has been the go-to source of information about the land title insurance industry. Iterations have evolved from an extremely text-heavy publication since the first edition in 1918 to a magazine that attempts to meet the needs of today’s readers.

In the latest incarnation of one of the main ALTA member benefits, we’ve introduced a new layout structure that brings content to life and emphasizes navigation matching online reading habits. While new colors and fonts provide different look and feel, the content remains dedicated to providing members relevant and accurate information to help our member companies excel in a dynamic business and regulatory environment.

“For 99 years, TitleNews has been the go-to source of news and information for the land title insurance industry and we’re dedicated to providing this quality service for another century,” said Michelle Korsmo, ALTA’s chief information officer. “The redesign highlights content in a more contemporary and engaging fashion, provides more dynamic features, and uses fresh colors and creative typography that bring articles and content to life."

Deb Grace, vice president of business development for NextDeal, says she loves the refresh because it’s easy to read and user-friendly.

“I especially love the pullouts, which provide a quick point of reference- great idea,” she added.

Members of ALTA’s PR Committee helped guide and provide feedback for the redesign, which started nearly a year ago following a survey of TitleNews readers to learn about their likes and dislikes of the magazine.

“As a member of the PR Committee, I had the opportunity to give input on the redesign, which is something I believe we should be doing every few years to ensure that our trade publication is fresh and intriguing,” said Jenny Martin, senior vice president and corporation business development director for Futura Title & Escrow Corp. “We often talk about attracting the next generation to the title industry and this project demonstrated that ALTA recognizes the value of staying current by providing relevant industry updates and presenting them in an inviting modern format.”

Wayne M. Stanley, owner and chief inspiration officer for Bowe Digital, said he turns to TitleNews for the latest industry trends affecting the industry, information on the movers and shakers within the industry and to see what other companies are joining ALTA each month.

“TitleNews’ redesign is a welcomed and needed facelift for this industry staple,” Stanley said. “With the redesign, graphics will be front of center in the magazine giving you more time to focus on your work and less time pouring through long articles. In the digital era, there's still a place for print magazines, and TitleNews is leading the way for our industry."



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